Allie Gallimore

As the digital marketing manager, Allie is focused on aligning FMI’s digital marketing efforts to drive lead generation and optimizing ongoing initiatives to ensure measurable success. She is responsible for the design and execution of email campaigns, leading content marketing efforts, website optimization and SEO, social media and managing FMI’s marketing automation platform.

Allie gained much of her digital marketing experience through roles with Rockhouse Partners (an Etix company), where she worked with clients to plan and execute campaigns and most recently the North Carolina Association of Certified Public Accountants, where she created and implemented data-based strategic digital marketing plans.

In 2021, Allie earned a certificate in association digital marketing by completing a 10-week course covering strategic, technical and tactical elements of digital marketing in the association industry.