FMI Insights: Three Ways to Keep Your Clients From Defecting to the Competition
In this article, we provide insight into customer loyalty in the construction industry and outline three successful strategies for turning passively satisfied clients into long-term fans and promoters. Findings are based on decade-long research involving more than 5,000 industry stakeholders.
Three things to help create loyal customers are:
- An undying commitment to exceptional client service.
- A willingness to deliver over-the-top dependability on every project.
- Developing a work environment that embodies team spirit and collegiality.
