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Architectural Sales Representatives:  A Strategic Lever for Building Product Manufacturers

The building product landscape is characterized by an abundance of choices from floors to walls to roofing. Architects are frequently in a position to assess this vast array of products to determine which should form the standard that ultimately drives purchase decisions for each project. This leaves manufacturers with a challenge — finding the person responsible for coordinating these decisions […]

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7 Questions with Cynthia Paul

In this edition of our "Inside FMI" series, we talk with Partner Cynthia Paul, who has spent decades working with clients across the industry to identify market opportunities, analyze internal company infrastructure and drive consistent performance. She’s considered an expert in business development, marketing, sales and customer experience.

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